The media intelligence at hand
Win attention where it matters. Know where it matters with Outset Media Index.
The world’s first standardized index for benchmarking media outlets
Outset Media Index replaces opaque ratings and scattered data providers with a unified approach to media analysis. It fuses performance indicators markets already trust with proprietary metrics built on years of Outset PR’s experience. The result is a holistic view that allows you to play media as a strategic system – improving planning, streamlining budgets and sustaining top-flight campaign outcomes.
Exclusive signals to see media outlets others can’t
Beyond standard traffic and engagement metrics, access pro-level insights into audience quality, syndication trails and editorial workflows. Data is continuously monitored and regularly updated to ensure relevance in decision-making.
Transparent methodology behind rankings
Compare hundreds of publications side by side using unbiased scoring systems. Outset Media Index grounds its final ratings in objective in-house and partner data, normalizing raw inputs to prevent inflated metrics.
Customization that sharpens execution
Adapt the dataset to different tasks, processes and use cases. Flexible filters and controls apply parameters tied to real business impact, making it easy to switch between contexts and reduce time spent sorting.
The world’s first standardized index for benchmarking media outlets
Outset Media Index replaces opaque ratings and scattered data providers with a unified approach to media analysis. It fuses performance indicators markets already trust with proprietary metrics built on years of Outset PR’s experience. The result is a holistic view that allows you to play media as a strategic system – improving planning, streamlining budgets and sustaining top-flight campaign outcomes.
Exclusive signals to see media outlets others can’t
Beyond standard traffic and engagement metrics, access pro-level insights into audience quality, syndication trails and editorial workflows. Data is continuously monitored and regularly updated to ensure relevance in decision-making.
Transparent methodology behind rankings
Compare hundreds of publications side by side using unbiased scoring systems. Outset Media Index grounds its final ratings in objective in-house and partner data, normalizing raw inputs to prevent inflated metrics.
Customization that sharpens execution
Adapt the dataset to different tasks, processes and use cases. Flexible filters and controls apply parameters tied to real business impact, making it easy to switch between contexts and reduce time spent sorting.
The most comprehensive and up-to-date crypto media data repository
Combining data from Similarweb and Moz with Outset PR’s internal research and analytical tools, Outset Media Index offers a unified view of the crypto mediascape while enabling coherent evaluation of media performance and working comfort.
0
scoring frameworks
0+
outlets
0
metrics
0+
GEOs
The world’s first standardized index for benchmarking media outlets
Outset Media Index replaces opaque ratings and scattered data providers with a unified approach to media analysis. It fuses performance indicators markets already trust with proprietary metrics built on years of Outset PR’s experience. The result is a holistic view that allows you to play media as a strategic system – improving planning, streamlining budgets and sustaining top-flight campaign outcomes.
Exclusive signals to see media outlets others can’t
Beyond standard traffic and engagement metrics, access pro-level insights into audience quality, syndication trails and editorial workflows. Data is continuously monitored and regularly updated to ensure relevance in decision-making.
Transparent methodology behind rankings
Compare hundreds of publications side by side using unbiased scoring systems. Outset Media Index grounds its final ratings in objective in-house and partner data, normalizing raw inputs to prevent inflated metrics.
Customization that sharpens execution
Adapt the dataset to different tasks, processes and use cases. Flexible filters and controls apply parameters tied to real business impact, making it easy to switch between contexts and reduce time spent sorting.
A trusted reference tool for brands to stand out in a complex media market
Media buyers & advertisers
Map the media landscape with clarity, select publications intentionally and drive verifiable results by aligning narratives with KPIs that matter.
PR, marketing & comms agencies
Operate at a higher level – shortlist comparable outlets, build defensible arguments and turn media expertise into sound case studies.
Publishers & editorial teams
Understand your position in the broader ecosystem, measure performance and shape growth and sales strategies with market context.
Researchers & data analysts
Conduct systematic analysis of the media space using credible rankings across traffic quality, audience, reach and pricing transparency.
A trusted reference tool for brands to stand out in a complex media market
Media buyers & advertisers
Map the media landscape with clarity, select publications intentionally and drive verifiable results by aligning narratives with KPIs that matter.
PR, marketing & comms agencies
Operate at a higher level – shortlist comparable outlets, build defensible arguments and turn media expertise into sound case studies.
Publishers & editorial teams
Understand your position in the broader ecosystem, measure performance and shape growth and sales strategies with market context.
Researchers & data analysts
Conduct systematic analysis of the media space using credible rankings across traffic quality, audience, reach and pricing transparency.
A trusted reference tool for brands to stand out in a complex media market
Media buyers & advertisers
Map the media landscape with clarity, select publications intentionally and drive verifiable results by aligning narratives with KPIs that matter.
PR, marketing & comms agencies
Operate at a higher level – shortlist comparable outlets, build defensible arguments and turn media expertise into sound case studies.
Publishers & editorial teams
Understand your position in the broader ecosystem, measure performance and shape growth and sales strategies with market context.
Researchers & data analysts
Conduct systematic analysis of the media space using credible rankings across traffic quality, audience, reach and pricing transparency.
The most comprehensive and up-to-date crypto media data repository
Combining data from Similarweb and Moz with Outset PR’s internal research and analytical tools, Outset Media Index equips brands to move beyond reactive coverage and into leading positions in the news agenda.
0
scoring frameworks
0+
outlets
0
metrics
0+
GEOs
Gain meaningful context for media data with Outset Data Pulse
Retrospective views of regional media trends
Practical conclusions for teams applying data in real workflows
Bespoke reports to inform internal strategy and resource allocation
Plans built for easy onboarding and scalable use
Free
Starter
Team
Business
Do high-quality media work, every day
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
FAQs
How is Outset Media Index different from analytics tools such as Similarweb and existing media lists?
How does Outset Media Index calculate media scores and rankings?
Can media influence or pay to change their ranking?
Who typically uses Outset Media Index?
What is the difference between Outset Media Index and Outset Data Pulse?
Is Outset Media Index suitable for both small teams and larger organizations?
The most reliable way to work with media data
Ready to get started?
Gain meaningful context for media data with Outset Data Pulse
Retrospective views of regional media trends
Practical conclusions for teams applying data in real workflows
Bespoke reports to inform internal strategy and resource allocation
The most comprehensive and up-to-date crypto media data repository
Combining data from Similarweb and Moz with Outset PR’s internal research and analytical tools, Outset Media Index offers a unified view of the crypto mediascape while enabling coherent evaluation of media performance and working comfort.
2
scoring frameworks
0+
outlets
0
metrics
0+
GEOs
© 2026 Outset Media Index. All rights reserved
© 2026 Outset Media Index. All rights reserved
Gain meaningful context for media data with Outset Data Pulse
Retrospective views of regional media trends
Practical conclusions for teams applying data in real workflows
Bespoke reports to inform internal strategy and resource allocation
Do high-quality media work, every day
The media intelligence at hand
Win attention where it matters. Know where it matters with Outset Media Index.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Compete with bigger budgets head-to-head
Achieve the visibility and influence of companies that flood the media with unlimited spend – at a fraction of the budget. OMI helps you beat sheer volume with precision: exclude low-impact or vanity-driven outlets early and build focused publisher lists where every placement plays a measurable role.
Enter new markets without waste
Launch GTM campaigns that dominate your sector in defined regions. Filter outlets by GEO and language, select those with real local traction and model exposure before spending a dollar. OMI turns guesswork into a coordinated process with clear expectations, controlled budgets and predictable, market-level reach.
Remove panic from crisis response
Manage reputation resolutely when time and precision matter most. Identify credible publications with strong discoverability, fast turnaround and flexible guidelines to reduce the risk of misalignment or backlash. OMI shows where your message shapes perception, reaching the right audience quickly and cost-effectively.
Design campaigns for viral push
Maximize the conditions under which product launches gain not just coverage, but momentum. Use OMI to review viral potential through republication paths, authority signals and traffic dynamics. Such analysis enables more quality pickups, higher reach and sustained visibility beyond initial placements.
Do high-quality media work, every day
FAQs
How is Outset Media Index different from traditional media lists or analytics tools?
How does Outset Media Index calculate media scores and rankings?
Can media influence or pay to change their ranking?
Who typically uses Outset Media Index?
What is the difference between Outset Media Index and Outset Data Pulse?
Is Outset Media Index suitable for both small teams and larger organizations?
FAQs
How is Outset Media Index different from traditional media lists or analytics tools?
How does Outset Media Index calculate media scores and rankings?
Can media influence or pay to change their ranking?
Who typically uses Outset Media Index?
What is the difference between Outset Media Index and Outset Data Pulse?
Is Outset Media Index suitable for both small teams and larger organizations?
© 2026 Outset Media Index. All rights reserved
The media intelligence at hand
Win attention where it matters. Know where it matters with Outset Media Index.